Jesse Owens' Golden Spikes: Sneaker Wars History
Chapter 1

The brotherly feud that split a town

Chapter 2

A waffle iron and a thirty-five dollar logo

Chapter 3

The airborne contract that changed sports forever

Chapter 4

From the running tracks to the concrete streets

YOUR GOAL

Master of How the swoosh ran circles around the three stripes

Ch 1 · The brotherly feud that split a town
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adidas The handmade track shoes Adolf Dassler created for Jesse Owens

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adidas Dassler Brothers Sneaker Feud

They looked at your shoes before they would say hello

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Adidas and Puma's founders are buried at opposite ends of the same cemetery.

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adidas The German laundry room where the Dassler brothers began making shoes

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The river that split a town in two

adidas The Aurach River flows between the opposing Adidas and Puma factories.

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The golden spikes of Jesse Owens

adidas Jesse Owens's golden spiked running shoes gleam under warm, dramatic cinematic lighting

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Laced with Cash
BETA

adidas Match endorsement deals to star athletes to learn how big money fueled the sneaker wars.

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Fun Fact

Dassler family feud: The brothers Adolf and Rudolf Dassler were buried at opposite ends of their hometown cemetery to maintain their lifelong rivalry even in death.

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Glossary
feud (noun)
A prolonged and bitter quarrel or dispute, typically between two families or groups. This conflict between Adolf and Rudolf Dassler permanently divided the German town of Herzogenaurach in 1948.

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Gossip

Which vintage sneaker style do you prefer?

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Quiz

What was the original name Rudolf Dassler chose for his brand before changing it to Puma?

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adidas The Aurach River separated rival shoe giants Adidas and Puma.

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Quiz

What innovative shoe feature helped West Germany win the 1954 World Cup on a muddy pitch?

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adidas Adolf Dassler's innovative football boots transformed the Miracle of Bern.

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Quiz

In what year did the Dassler brothers officially split their company into Adidas and Puma?

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Quiz

Which major sporting event in 1928 marked the first time Dassler shoes were worn by Olympic athletes?

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Quiz

In which German town did the Dassler brothers start their shoe business, which later split into Adidas and Puma?

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Quiz

Why did Herzogenaurach earn the nickname 'the town of bent necks'?

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Quiz

What does the brand name 'Adidas' stand for?

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Quiz

Which American track star wore Adolf Dassler's spiked shoes during the 1936 Berlin Olympics?

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