Chapter 1
The birth of the beefy titans
Chapter 2
Anatomy of a fast food icon
Chapter 3
The legendary advertising wars
Chapter 4
Global bite and burgernomics
YOUR GOAL
Master of The ultimate burger war of Big Mac and Whopper
Ch 1 · The birth of the beefy titans
renato Birth of the Beefy Titans
Whopper and the Mac, Whopper and the Mac! Ten years apart and they never looked back!
renato In 1967, Illinois advertising secretary Esther Glickstein Rose suggested Big Mac to replace clunky titles like The Aristocrat.
renato McDonald's double-decker Big Mac stands next to Burger King's giant flame-grilled Whopper
Fun Fact
Big Mac Museum: Jim Delligatti opened a dedicated Big Mac Museum in Pennsylvania, featuring a 14-foot-tall plastic statue of the burger.
Glossary
whopper (noun)
Something that is exceptionally large or remarkable of its kind. In 1957, Burger King co-founder James McLamore created the Whopper to compete with larger rival burgers.
Something that is exceptionally large or remarkable of its kind. In 1957, Burger King co-founder James McLamore created the Whopper to compete with larger rival burgers.
Quiz
Who built the custom flame broiler in a garage to give Burger King its signature cooking style?