Poetry of Hyang Soo: Reimagining Korean Scent

How Elorea bottled the spirit of Korea

Chapter 1

The spark of Korean scent heritage

Chapter 2

The Elements collection and the national flag

Chapter 3

Forgotten words and timeless legacies of Korea

Chapter 4

The modern global scent revolution

YOUR GOAL

Master of How Elorea bottled the spirit of Korea

Ch 1 · The spark of Korean scent heritage

elorea The missing element of fragrance in the global Korean beauty industry

elorea Korean Scent Heritage

This sweet perfume is a longing for home! / (Longing for home, oh yeah!)

In Korean, 'perfume' and 'homesickness' are the same word.

elorea The lost history of traditional Korean incense

The forgotten history of natural incense

elorea Monolithic glass, ink-wash art, and traditional trigrams rest on textured hanji paper.

The poetry of Hyang Soo

elorea Sleek glass perfume bottles sit beside a stone water basin and volcanic rock

Little Scent Sparker

BETA

elorea Match fragrant ingredients to discover how traditional Korean scents are reimagined for the world.

Fun Fact

Scent of nostalgia: The Korean word "Hyang Soo" means both perfume and the deep, emotional longing for one's home.

Gossip

Which scent memory is the most powerful for you?

Quiz

Who are the co-founders of the Korean-inspired fragrance brand Elorea?

elorea The poetic meaning of Hyang Soo shapes the fragrance brand Elorea

Quiz

The poetic Korean word "Hyang Soo" (향수) shares a double meaning of "perfume" and what emotion?

elorea Elorea, a New York perfume brand rooted in Korean culture

Quiz

In what major global city was the fragrance brand Elorea founded in January 2022?

Quiz

In what year did Western alcohol-based perfumes begin importing into Korea, leading to the decline of traditional natural scents?

Quiz

Before starting Elorea, co-founder Su min Park worked for 10 years in what creative fields?

Quiz

What does the name "Elorea" represent as a portmanteau?

Quiz

Which South Korean conglomerate's investment subsidiary led the seed funding round for Elorea?

Quiz

How much seed funding did Elorea raise in late 2022 to expand its K-beauty fragrance brand?