Chapter 1
The birth of a minimalist revolution
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Chapter 2
The secret power of the grid
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Chapter 3
Letters that conquered the world
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Chapter 4
How Swiss style shaped our modern world
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YOUR GOAL
Master of What is Swiss style?
Ch 2 · The secret power of the grid
gertrude Grid Systems
The grid is the secret, guiding the way In Swiss Style, every element has its say Bringing clarity, an ordered visual flow Making every message crisp and truly show.
Fun Fact
Grid books: Josef Müller-Brockmann’s 1961 bilingual book on grid systems is so popular that original editions are highly prized collector's items today.
Glossary
grid (noun)
A network of uniformly spaced horizontal and vertical lines used for organizing content. Swiss designer Josef Müller-Brockmann formalized this layout method in his seminal 1981 book.
A network of uniformly spaced horizontal and vertical lines used for organizing content. Swiss designer Josef Müller-Brockmann formalized this layout method in his seminal 1981 book.
Quiz
What is the invisible mathematical framework used to align elements in Swiss Style?
Quiz
Which Swiss Style design principle ranks information so the reader knows what to look at first?
Quiz
Which famous Bauhaus design philosophy, adopted by Swiss Style designers, states that an object's shape should be based on its purpose?
Quiz
Why did Swiss designers use grids for multi-page documents like corporate reports?