The sneaky art of astroturfing

The sneaky art of astroturfing

The term 'astroturfing' refers to synthetic grassroots campaigns, named after artificial turf. In 2010, corporate groups used coordinated online personas to influence environmental policy debates. Recognizing astroturfing involves looking for identical language used across hundreds of seemingly unrelated accounts.

Chapter 1

The psychology of belief

Chapter 2

Digital manipulation tactics

Chapter 3

Fact-checking like a pro

Chapter 4

Spotting logical fallacies

Ch 2 · Digital manipulation tactics
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renaissanceman Digital Manipulation Tactics

That photo might look real, a perfect digital scene, But deepfakes make it easy to warp what you have seen.

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Spot the Spin
BETA

renaissanceman Swipe the biased headlines to discover how online media twists the truth.

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renaissanceman The sneaky art of astroturfing

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Spotting social media bots

renaissanceman Automated accounts mimic real human behavior online to artificially inflate trends and spread propaganda.

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Fun Fact

Deepfake audio: AI can clone a human voice using just three seconds of audio recording.

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Cheapfakes and simple video edits

renaissanceman Misleading media does not require high-tech AI; simple cropping, slowing down, or re-contextualizing can easily distort reality.

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Glossary
deepfake (noun)
A digitally manipulated video or audio recording that realistically depicts a person doing or saying something they did not. In 2022, hackers broadcasted a manipulated video of Ukrainian President Volodymyr Zelenskyy falsely urging troops to surrender.

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Quiz

What artificial intelligence technology is typically used to create realistic deepfake videos?

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Gossip

What tech manipulation scares you most?

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Quiz

According to research, approximately what percentage of active Twitter accounts during major events can be bots?

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Quiz

Which public figure was the subject of a highly publicized 2018 deepfake warning video?

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Quiz

What tool developed by Indiana University helps users analyze social media accounts to detect automated bots?

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Quiz

What is the term 'astroturfing' named after?

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Quiz

What is a common visual glitch to look for when trying to identify a deepfake video?

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Quiz

In 2019, a manipulated video of Nancy Pelosi was slowed down to make her appear intoxicated. What type of manipulation is this?

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Quiz

How does a 'cheapfake' differ from a 'deepfake'?

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