Loss of Saxon Factories: Audi's Four Rings History

How four rivals became the rings of Audi

Chapter 1

The great merger of 1932

Chapter 2

Four brands, four distinct personalities

Chapter 3

War, ruin, and the rise from the ashes

Chapter 4

The modern legend and the Quattro revolution

YOUR GOAL

Master of How four rivals became the rings of Audi

Ch 3 · War, ruin, and the rise from the ashes

audi The Soviet military dismantled the Saxon factories of Auto Union.

After WWII, the future Audi empire was rebuilt inside a converted granary.

audi The post-war survival strategy of the German automaker DKW.

The DKW survival years

audi Dormant Horch and Audi logos sit beside sturdy DKW delivery vans and motorcycles

Rebuilding in a Bavarian garrison town

audi Workers rebuild a Bavarian garrison town under a giant four-ring emblem

Four Rings Rebound

BETA

audi Rebound the rings into place to discover the four car companies behind Audi's logo.

Fun Fact

Ingolstadt's humble start: The first post-war vehicles built by Auto Union in Ingolstadt were assembled inside a converted historic granary.

Gossip

If you had to restart a ruined business, what is most important?

Quiz

What was the internal model designation of the very first post-war Audi car launched in 1965?

audi Auto Union rebuilds its car company in the garrison town of Ingolstadt

Quiz

What happened to Auto Union's original Saxon factories after World War II in 1945?

audi Volkswagen resurrects the dormant Audi brand.

Quiz

Why did the company decide to resurrect the dormant Audi brand name in August 1965?

Quiz

Which was the only Auto Union brand to survive and produce vehicles immediately after World War II?

Quiz

In which Bavarian city did fleeing Auto Union executives establish a new home in late 1945?

Quiz

Which major German car company acquired a 100% stake in Auto Union in 1959 before selling it to Volkswagen?

Quiz

On what date was the new Auto Union GmbH officially founded in West Germany?

Quiz

What type of building was first used to restart vehicle production in post-war Ingolstadt?