Chapter 1
The thousand-dollar handshake
Chapter 2
The aggressive franchise playbook
Chapter 3
The five-dollar footlong phenomenon
Chapter 4
The dark side of the sub
Chapter 5
A multi-billion dollar pivot
YOUR GOAL
Master of How a teenager built the world's biggest sandwich empire
Ch 2 · The aggressive franchise playbook
renato Aggressive Franchise Expansion
Low fees and local agents build the map, we saturate the street.
renato In 1984, Subway opened its first international franchise in Bahrain, starting a global expansion that reached over 100
renato A small, fryer-free sandwich counter glows under warm, dramatic restaurant lights.
Fun Fact
Unusual spots: Subway has opened restaurants inside car dealerships, laundromats, churches, and even a goodwill store.
Glossary
franchising (noun)
The business system of licensing a company's brand and operational model to independent third-party operators. In 1974, co-founder Fred DeLuca adopted this system to aggressively expand without granting exclusive territorial rights.
The business system of licensing a company's brand and operational model to independent third-party operators. In 1974, co-founder Fred DeLuca adopted this system to aggressively expand without granting exclusive territorial rights.
Quiz
Which fast-food giant did Subway surpass in 2010 to become the world's largest chain by store count?
Quiz
Unlike most major fast-food chains, what cooking equipment is notably absent from Subway kitchens?
Quiz
What was a major reason why opening a Subway franchise was highly attractive to small business owners?
Quiz
How many global locations did Subway have when it surpassed McDonald's in late 2010?