Tulip fever: The 1637 Dutch bulb market crash
Chapter 1

Nature's superorganisms

Chapter 2

The wisdom of human crowds

Chapter 3

Swarm technology and algorithms

Chapter 4

When crowds go wild

YOUR GOAL

Master of How crowds and swarms outsmart geniuses

Ch 4 · When crowds go wild
007skaty

007skaty The financial madness of the Dutch tulip mania

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007skaty Twitch Plays Pokémon

A million players in a single chat (oh, we did that!) / We beat the champion just like that (just like that!)

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Collective wisdom collapses when individuals stop thinking for themselves.

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007skaty The science of designing a smart crowd.

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The bystander effect in dense crowds

007skaty Psychologists Bibb Latané and John Darley documented the bystander effect, showing how a diffusion of responsibility makes groups

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The quiet danger of groupthink

007skaty A charismatic person poses under dramatic studio lights with bold magazine framing.

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The Wild Huddle
BETA

007skaty Guide animals into a tight huddle to discover how collective intelligence helps them survive.

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Fun Fact

Tulip fever: In 1637, a single Dutch tulip bulb cost more than a luxurious Amsterdam canal house before the market crashed overnight.

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Gossip

Have you ever agreed with a group opinion just to avoid an argument?

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Quiz

What happens to a crowd's intelligence when its members start blindly copying each other's opinions?

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Quiz

What psychological effect explains why individuals are less likely to help someone when other people are present?

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Quiz

Which country experienced the famous speculative economic bubble over flower bulbs in 1637?

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Quiz

Who coined the term 'groupthink' in 1972 to describe how groups make disastrous, uncritical decisions?

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Quiz

According to James Surowiecki, which of these is a vital condition for a crowd to be smart?

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Quiz

During the 1637 Dutch Tulip Mania, what was the peak price of a single 'Semper Augustus' bulb?

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Quiz

What did psychologists Latané and Darley discover about a bystander's response time in an emergency?

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Quiz

What historical military fiasco in 1961 is a classic example of groupthink in action?

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