Chapter 1
The physics of the roar
Chapter 2
Psychoacoustics and human emotion
Chapter 3
Regional styles of speed
Chapter 4
The silent revolution
Ch 2 · Psychoacoustics and human emotion
audi Low frequency rumbles mimic large predators to feel intimidating, while high frequencies copy insects and wind to trick your brain into feeling fast.
Quiz
What primal association does our brain make when hearing low-frequency rumbling sounds from a car?
Quiz
Which field of science studies how human brains interpret and emotionally react to different sounds?
BETA
audi Adjust the engine's exhaust valves to discover how designers craft the sound of speed.
Fun Fact
Door acoustics: Car doors are deliberately designed with extra weights and dampeners solely to make a more satisfying, deep sound when closed.
Quiz
How do car designers achieve the satisfying, heavy 'thud' sound of a premium car door closing?
Quiz
Why do car companies spend millions tuning the sound of turn signals and dashboard buttons?
Glossary
psychoacoustics (noun)
The scientific study of sound perception and how humans psychologically respond to auditory stimuli. In 2019, BMW collaborated with composer Hans Zimmer to design evocative auditory profiles for its electric vehicles.
The scientific study of sound perception and how humans psychologically respond to auditory stimuli. In 2019, BMW collaborated with composer Hans Zimmer to design evocative auditory profiles for its electric vehicles.