Chapter 1
The birth of the beefy titans
Chapter 2
Anatomy of a fast food icon
Chapter 3
The legendary advertising wars
Chapter 4
Global bite and burgernomics
YOUR GOAL
Master of The ultimate burger war of Big Mac and Whopper
Ch 4 · Global bite and burgernomics
renato The Big Mac Index
Check the price of a burger from Tokyo to Spain, To see if your currency holds up or feels the strain.
renato Australia's beetroot-topped Hungry Jack's, Japan's sweet Teriyaki Whopper, and regional jalapeño variants satisfy unique local cravings around the
Fun Fact
Burgernomics: The Big Mac Index is so famous that it is included in multiple economics textbooks and has been the subject of several academic studies.
Glossary
burgernomics (noun)
The study of economic purchasing power parity and currency valuation based on the relative global prices of a standardized fast-food hamburger. The Economist coined this informal measurement in 1986, comparing global prices of McDonald's signature sandwich.
The study of economic purchasing power parity and currency valuation based on the relative global prices of a standardized fast-food hamburger. The Economist coined this informal measurement in 1986, comparing global prices of McDonald's signature sandwich.
Quiz
Roughly how many global locations does McDonald's operate compared to Burger King's 19,000?
Quiz
Which of these ingredients is a popular, classic addition to a Whopper in Australia?
Quiz
Why is the Big Mac considered an ideal product for comparing global currency values?