What marketing phenomenon occurs when adding an undesirable third
Chapter 1

The glitch in our minds

Chapter 2

Superposition of the undecided

Chapter 3

When thoughts collide

Chapter 4

The entangled social mind

Ch 3 · When thoughts collide
007skaty

007skaty The physics of incompatible questions governs human decision-making.

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007skaty The wave interference of constructive and destructive human thoughts

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007skaty The psychological puzzle of the marketing attraction effect

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007skaty The Compatibility Barrier

Order changes things, order changes things, / First question shifts the vibe it brings.

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Mind Magnet
BETA

007skaty Drag magnetic ideas into place to discover how our minds make complex choices.

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The double slit test of the mind

007skaty Replicating the classic physics setup with decision tasks shows how intermediate options trigger cognitive interference in human choices.

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Quiz

Who first performed the double-slit experiment with light in 1801 to prove its wave-like nature?

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Quiz

What is the cognitive equivalent of light waves overlapping and canceling each other out in decision-making?

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We don't judge things in isolation; every new option alters how we see the rest.

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Constructive and destructive thoughts

007skaty Quantum cognition explains how opposing ideas cancel each other out, leaving us neutral.

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Quiz

In quantum cognition, what can happen when a slightly positive and a slightly negative thought clash?

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Quiz

What type of wave interference occurs when two waves align to amplify each other's strength?

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Fun Fact

Decoy power: Restaurants use decoy menu items—like an overpriced steak—specifically to make you buy the second most expensive dish through cognitive interference.

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Quiz

What marketing phenomenon occurs when adding an undesirable third option increases the appeal of one of the original choices?

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Quiz

How does quantum cognition mathematically model the decoy option in the attraction effect?

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Glossary
collision (noun)
An instance of two or more moving objects or opposing forces crashing into each other. In May 2026, Richard Seltzer and an AI named Simon explored conceptual collisions across diverse disciplines.

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Quiz

Why must humans evaluate incompatible concepts sequentially rather than all at once?

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Quiz

In quantum mechanics, what term describes physical variables that cannot be measured simultaneously with absolute precision?

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Gossip

How easily do advertisements influence your shopping choices?

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