Chapter 1
The craft of songwriting
Chapter 2
The business of reclaiming music
Chapter 3
The secret language of Swifties
Chapter 4
The seismic cultural impact
YOUR GOAL
Master of The empire of Taylor Swift
Ch 2 · The business of reclaiming music
sonia The business of reclaiming music
Her masters were gone, but she found a way, Re-recorded her truth, now she owns her art today.
sonia The Eras Tour became the highest-grossing music tour in history, boosting local economies worldwide.
sonia To regain control of her music, Swift began systematically re-recording her first six studio albums.
Fun Fact
Re-recording success: Taylor Swift's re-recorded albums frequently outperform their original releases, a feat previously thought impossible in the music industry.
Glossary
master (noun)
An original audio recording from which all subsequent copies are made. In 2019, Scooter Braun purchased Taylor Swift's original masters, prompting her to re-record her back catalog.
An original audio recording from which all subsequent copies are made. In 2019, Scooter Braun purchased Taylor Swift's original masters, prompting her to re-record her back catalog.
Quiz
What does the label (Taylor's Version) indicate on Taylor Swift's re-recorded albums?
Quiz
What term did the Federal Reserve use to describe the economic boost cities received from the Eras Tour?
Quiz
Which investment firm or individual bought Taylor Swift's original masters in a controversial 2019 deal?
Quiz
Which of Taylor Swift's re-recorded albums became the first to debut at number one on the Billboard 200 chart?
Quiz
Which of Taylor Swift's albums was the first to be re-recorded and released as Taylor's Version?
Quiz
Which government body held a hearing on Ticketmaster's monopoly power following the 2022 Eras Tour ticket sale crash?