Chapter 1
The thousand-dollar handshake
Chapter 2
The aggressive franchise playbook
Chapter 3
The five-dollar footlong phenomenon
Chapter 4
The dark side of the sub
Chapter 5
A multi-billion dollar pivot
YOUR GOAL
Master of How a teenager built the world's biggest sandwich empire
Ch 1 · The thousand-dollar handshake
renato The Thousand-Dollar Handshake
A thousand-dollar handshake built a global sandwich empire.
renato Their first two sandwich shops lost money, but a highly visible third location finally brought DeLuca and Buck
renato A Renaissance fresco depicts the bustling opening of Pete's Super Submarines in Bridgeport
Fun Fact
First day prices: On Subway's opening day in 1965, a sub sandwich cost between 49 and 69 cents.
Glossary
handshake (noun)
An act of shaking a person's hand with one's own, typically to signal greeting or agreement. In August 1965, Fred DeLuca and Peter Buck exchanged one to fund Pete's Super Submarines.
An act of shaking a person's hand with one's own, typically to signal greeting or agreement. In August 1965, Fred DeLuca and Peter Buck exchanged one to fund Pete's Super Submarines.
Quiz
How much money did Dr. Peter Buck loan Fred DeLuca to open the first sandwich shop in 1965?
Quiz
Why did the Subway founders decide to open a third store despite the first two struggling?
Quiz
How many sandwiches did Pete's Super Submarines sell on its very first day of business?
Quiz
In what year did the founders officially change the name of their sandwich shops to Subway?