Chapter 1
The birth of the beefy titans
Chapter 2
Anatomy of a fast food icon
Chapter 3
The legendary advertising wars
Chapter 4
Global bite and burgernomics
YOUR GOAL
Master of The ultimate burger war of Big Mac and Whopper
Ch 3 · The legendary advertising wars
renato The Legendary Burger Wars
They sued little Sarah Michelle Gellar for saying the Whopper is bigger!
renato Burger King leverages humor by sending its King mascot to buy a Whopper at McDonald's and mocking the
renato The multi-layered McDonald's Big Mac faces off against Burger King's flame-grilled Whopper.
Fun Fact
Whopper Detour: Burger King's 2018 'Whopper Detour' app campaign sent over 1.5 million users to McDonald's parking lots to unlock a one-cent Whopper.
Glossary
comparative advertising (noun)
A marketing strategy in which a product is directly compared to a competitor's to highlight its superiority. In 1982, Burger King used this tactic in commercials featuring Sarah Michelle Gellar to target McDonald's.
A marketing strategy in which a product is directly compared to a competitor's to highlight its superiority. In 1982, Burger King used this tactic in commercials featuring Sarah Michelle Gellar to target McDonald's.
Quiz
Which rival fast-food chain launched the famous 1984 "Where's the beef?" campaign, targeting the bun size of both McDonald's and Burger King?
Quiz
Which Burger King Halloween stunt involved dressing an entire restaurant in a giant white sheet?
Quiz
What was the catchphrase of the famous 1974 Burger King campaign that emphasized customization?
Quiz
In 2019, Burger King offered 1-cent Whoppers to customers, but only if they ordered them using the BK app while standing inside which location?
Quiz
What did McDonald's customers win in 1974 if they recited the Big Mac jingle in under four seconds?
Quiz
In what year did McDonald's introduce its famous "Two all-beef patties..." Big Mac jingle?