Which rock star sponsored the first letter O in memory of Groucho Marx?
Chapter 1

A giant billboard for a suburban dream

Chapter 2

Decades of decay and a dark history

Chapter 3

The rock stars who bought the letters

Chapter 4

Pranks, security, and the modern fortress

YOUR GOAL

Master of The Hollywood sign

Ch 3 · The rock stars who bought the letters
dave

dave Building a sign made to last forever

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dave Hollywood Sign Rebuilt

Hollywood's famous sign was fading, you know (Oh-oh!) Alice Cooper made an 'O' glow (Yeah!) For Groucho Marx, up on Mount Lee (Shining bright for all to see!)

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Building a sign made to last forever

dave The 1978 rebuild replaced the fragile wood and sheet metal with heavy-duty industrial materials.

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Alice Cooper buys an O for Groucho

dave Shock rock pioneer Alice Cooper purchased a letter to honor a legendary comedy icon.

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Rock the Letters
BETA

dave Balance the giant letters on the hillside to learn why Hollywoodland shortened its famous name.

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Fun Fact

Rock star sponsor: Alice Cooper donated $27,777 to buy the letter O in memory of legendary comedian Groucho Marx.

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Glossary
restoration (noun)
The act of returning something to its former, original, or unimpaired condition. In 1978, singer Alice Cooper funded the landmark's restoration by purchasing a replacement letter for $27,700.

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Gossip

Which celebrity would you want to sponsor a letter today?

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Quiz

Which country music legend and actor sponsored the letter Y in 1978?

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Quiz

Who hosted the 1978 fundraising auction to completely rebuild the Hollywood sign?

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Quiz

For how many months was Mount Lee completely empty during the 1978 reconstruction?

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Quiz

What material was used for the faces of the rebuilt 1978 Hollywood sign?

Jul 16

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Quiz

Which rock star sponsored the first letter O in memory of Groucho Marx?

Jul 16

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Quiz

On what date was the newly rebuilt Hollywood sign officially unveiled to the public?

Jul 16

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Quiz

How tall are the rebuilt letters of the modern Hollywood sign?

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Quiz

How much did each of the nine donors pay to sponsor a letter in 1978?

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