The architecture of joy
Touch, sound, and the science of play
Memory, nostalgia, and the taste of happiness
museumoficecream Food chemists synthesize nostalgic childhood flavors in modern laboratories.
museumoficecream How scent signals bypass the brain's logical filtering system
museumoficecream Mix colors, textures, and sounds to learn why sensory play feels like therapy.
museumoficecream The Science of Sweet Nostalgia
We heal the mind, We heal the mind, The pink pool calms our weary thoughts.
museumoficecream The color of our surroundings directly alters how we perceive the taste of food.
Sweet trick: Eating food in a brightly colored room can make it taste up to ten percent sweeter without adding any actual sugar.
museumoficecream Retro flavor profiles are chemically designed to transport us back to simpler times.
A sentimental longing or wistful affection for the past, typically associated with happy memories. Maryellis Bunn founded the Museum of Ice Cream in 2016 to trigger childhood memories through sweet environments.
Which brain structure does olfactory (smell) information bypass, unlike our other senses?
At what temperature do food scientists design ice cream to melt for maximum flavor release?
Who studied how plate color affects our psychological perception of food sweetness?
Which two brain regions receive direct, unrouted signals from our olfactory bulb?
What is the scientific term for involuntary sensory-induced memory retrieval?
Which organic compounds are used by food scientists to recreate nostalgic candy flavors?