The private, trademarked color representing Tiffany Blue, named after the company's founding year. Omitted from public Pantone books, it symbolizes modern corporate battles where companies legally lock up parts of the rainbow.
The forbidden history of colors
Chapter 1
The colors of power and empire
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Chapter 2
The deadly shades of home decor
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Chapter 3
Pigments from bizarre and taboo sources
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Chapter 4
The modern battles for exclusive colors
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YOUR GOAL
Master of The forbidden history of colors
Ch 4 · The modern battles for exclusive colors
Glossary
Pantone 1837 (noun)
The private, trademarked color representing Tiffany Blue, named after the company's founding year. Omitted from public Pantone books, it symbolizes modern corporate battles where companies legally lock up parts of the rainbow.
The private, trademarked color representing Tiffany Blue, named after the company's founding year. Omitted from public Pantone books, it symbolizes modern corporate battles where companies legally lock up parts of the rainbow.
choko The Battle for Exclusive Colors
You locked the deepest black away to keep it for your own, So you are banned from the brightest pink that's ever known!
Fun Fact
Blackest black: Vantablack is so dark that the human eye cannot perceive any texture, making 3D objects look like flat holes in space.
Glossary
pigment (noun)
A substance used for coloring or painting. In 2016, artist Anish Kapoor sparked widespread outrage by securing exclusive artistic rights to Vantablack.
A substance used for coloring or painting. In 2016, artist Anish Kapoor sparked widespread outrage by securing exclusive artistic rights to Vantablack.
Quiz
What synthetic resin did Yves Klein use to preserve the matte intensity of International Klein Blue?
Quiz
In what year did French artist Yves Klein patent his signature International Klein Blue?
Quiz
What legal requirement did Stuart Semple add for customers buying 'The Pinkest Pink'?







