The allure of the rare
Showing off to survive
How the brain prices luxury
Global cultures of status
YOUR GOAL
Master of The psychology of the price tag
louisvuitton Scandinavian culture discourages wealthy citizens from showing off their riches.
louisvuitton Cultures of Status
Give it away, give it away, Status rises when we share!
louisvuitton Haida and Kwakwaka'wakw chiefs destroy their wealth during traditional potlatch ceremonies.
louisvuitton A diagram contrasts expensive unbranded wooden furniture with a crossed-out luxury sports car
louisvuitton A model poses in sophisticated designer clothing under dramatic studio lighting.
louisvuitton Sort luxury goods by their social value to discover why we crave expensive things.
The Sapeur code: True Sapeurs must follow strict rules of non-violence, polite behavior, and absolute color harmony in their designer outfits.
What kind of luxury items are wealthy Scandinavians more likely to buy due to the influence of Janteloven?
Which East Asian cultural concept represents 'face' or social standing, driving luxury purchases as a sign of respect?
louisvuitton The stylish Sapeurs of Brazzaville Congo wear luxury designer suits.
How did Pacific Northwest Indigenous chiefs traditionally demonstrate their supreme status during a 'potlatch'?
Which Indigenous nations of the Pacific Northwest are famous for practicing the prestige-building potlatch ceremony?
What does the acronym 'La Sape' stand for in the Republic of the Congo's vibrant fashion subculture?
What is the name of the Scandinavian cultural norm that discourages individual boasting and flashy displays of wealth?
In China, what percentage of global luxury sales was projected to be driven by Chinese consumers by 2025?
In which city did the modern 'La Sape' movement originate as a form of cultural resistance?