Chapter 1
The thirty-five dollar doodle
Chapter 2
Becoming a billionaire brand
Chapter 3
The power of wordless design
Chapter 4
The global cultural takeover
YOUR GOAL
Master of The scribble that ran away with the world
Ch 1 · The thirty-five dollar doodle
nike The Thirty-Five Dollar Doodle
A thirty-five dollar wing sketched out on tracing paper, became a diamond-studded ring and ran across the world!
nike A warm-toned graphic displays the famous logo design alongside Knight's lukewarm quote.
Fun Fact
The cheap logo: The iconic Nike Swoosh cost only $35 in 1971, which is worth about $260 today when adjusted for inflation.
Glossary
swoosh (noun)
A rushing sound or a swift, sweeping movement through the air. In 1971, Portland State student Carolyn Davidson designed this famous athletic logo for thirty-five dollars.
A rushing sound or a swift, sweeping movement through the air. In 1971, Portland State student Carolyn Davidson designed this famous athletic logo for thirty-five dollars.
Quiz
What did Nike co-founder Phil Knight famously say when he first chose the Swoosh design?
Quiz
Which university was Carolyn Davidson attending when she was hired to design the Nike logo?
Quiz
What material did designer Carolyn Davidson use to sketch her initial Swoosh concepts?