How Elorea bottled the spirit of Korea

Chapter 1

The spark of Korean scent heritage

Chapter 2

The Elements collection and the national flag

Chapter 3

Forgotten words and timeless legacies of Korea

Chapter 4

The modern global scent revolution

YOUR GOAL

Master of How Elorea bottled the spirit of Korea

Ch 1 · The spark of Korean scent heritage
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elorea Korean Scent Heritage

This sweet perfume is a longing for home! / (Longing for home, oh yeah!)

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In Korean, 'perfume' and 'homesickness' are the same word.

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The forgotten history of natural incense

elorea Monolithic glass, ink-wash art, and traditional trigrams rest on textured hanji paper.

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The poetry of Hyang Soo

elorea Sleek glass perfume bottles sit beside a stone water basin and volcanic rock

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Fun Fact

Scent of nostalgia: The Korean word "Hyang Soo" means both perfume and the deep, emotional longing for one's home.

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Gossip

Which scent memory is the most powerful for you?

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Quiz

Who are the co-founders of the Korean-inspired fragrance brand Elorea?

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Quiz

The poetic Korean word "Hyang Soo" (향수) shares a double meaning of "perfume" and what emotion?

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Quiz

In what major global city was the fragrance brand Elorea founded in January 2022?

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Quiz

In what year did Western alcohol-based perfumes begin importing into Korea, leading to the decline of traditional natural scents?

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Quiz

Before starting Elorea, co-founder Su min Park worked for 10 years in what creative fields?

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Quiz

What does the name "Elorea" represent as a portmanteau?

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Quiz

Which South Korean conglomerate's investment subsidiary led the seed funding round for Elorea?

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Quiz

How much seed funding did Elorea raise in late 2022 to expand its K-beauty fragrance brand?

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