The chaotic birth of the universal color language
The secret society of color trendsetters
Colors that defined a generation
Coloring the modern era with Mocha Mousse and Cloud Dancer
streetspirit Before 1963, warm red printed differently in New York and London until numbered codes allowed flawless global replication
In what year did chemist Lawrence Herbert launch the groundbreaking Pantone Matching System?
What was the primary problem that Lawrence Herbert sought to solve with the Pantone Matching System?
streetspirit Chemical degradation from light and moisture requires annual replacement of Pantone fan decks.
How many basic color pigments did the original Pantone Matching System rely on to mix its colors?
Why does Pantone recommend that designers replace their physical color fan decks every year?
Tiffany's secret number: The custom color Pantone 1837 is so exclusive that it does not appear in any public Pantone color matching books.
streetspirit Sort the mismatched yellow boxes to learn how Kodak's emergency inspired the Pantone system.
Which famous photography company hired Pantone in the 1960s to standardize its iconic yellow packaging?
Why did inconsistent packaging colors worry Kodak's customers in the mid-20th century?
A standardized color reproduction system used to identify and match colors across different industries. Lawrence Herbert created this numbering index in 1963 to eliminate communication errors between printers and clients.
streetspirit Color Trademarks
You can legally defend a brand-new shade, But only in the market where your product's made.
Why are custom trademarked colors like Tiffany Blue or UPS Brown kept out of public Pantone guides?
What is the official name of the custom private Pantone shade trademarked by Tiffany & Co.?