Audi marketed its 'e-tron' in France, where the word means 'droppings.'

Four rings plugged into the future

Chapter 1

The spark that started the e-tron

Chapter 2

Shaping the air and space

Chapter 3

The brain behind the wheel

Chapter 4

Charging up and cleaning up

YOUR GOAL

Master of Four rings plugged into the future

Ch 1 · The spark that started the e-tron
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audi First Audi e-tron Concept

Four motors spin, four motors spin / Powering every wheel.

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Audi marketed its 'e-tron' in France, where the word means 'droppings.'

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The first production plug

audi The Audi e-tron SUV shows its charging plug and 95 kilowatt-hour battery

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Scaling the peaks of Pikes Peak

audi A futuristic electric Audi climbs the dramatic, winding roads of Pikes Peak

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Fun Fact

E-tron meaning: In French, the word "étron" translates directly to "droppings," which caused some humorous marketing challenges when Audi launched the brand in France [4].

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Gossip

Which electric car sound is the coolest?

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Quiz

What type of drivetrain setup does the electric S1 Hoonitron use to drive its wheels?

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Quiz

Which famous motorsport event inspired the design of the electric S1 Hoonitron?

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Quiz

What percentage of braking maneuvers can the 2018 Audi e-tron recover energy from?

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Quiz

What was the name of Audi's first hybrid experimental car revealed in 1989?

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Quiz

In which year did Audi officially join Formula E as a fully factory-backed racing team?

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Quiz

Which classic Audi model served as the base for the 1989 Audi Duo hybrid?

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Quiz

What was the capacity of the battery pack in the original 2018 Audi e-tron SUV?

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Quiz

In which city did Audi officially unveil its first fully electric production SUV in 2018?

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