How creators make money

Chapter 1

The battle for ad revenue

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Answer

Chapter 2

Direct support from the super-fans

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Answer

Chapter 3

The power of brand sponsorships

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Answer

Chapter 4

Owning the product and the brand

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Answer

YOUR GOAL

Master of How creators make money

Ch 1 · The battle for ad revenue

Ad-O-Matic Cashout

dash Ad-O-Matic Cashout

dash Twitch and the live ad struggle

dash YouTube and the partner program split

dash The magic of the CPM metric

dash How global platforms split ad money

dash Creator Income Streams

Think ad views are the only way to earn? (Oh-oh, no way!) Creators diversify, yeah! (They find a better day!) With subs and brand deals, their pockets grow stronger, (So strong!) Making content last longer!

Twitch and the live ad struggle

dash Twitch and the live ad struggle

Fun Fact

Highest CPMs: Finance videos earn up to ten times more ad revenue than gaming videos because finance viewers are highly valuable to bank advertisers.

YouTube and the partner program split

dash YouTube and the partner program split

Quiz

What does the "mille" in CPM mean in Latin?

Gossip

Which ad type do you hate the most?

Quiz

Which Chinese video platform launched its Creative Incentive Program in 2018?

Quiz

What percentage of ad revenue does YouTube standardly give to creators in its Partner Program?

Quiz

In what year did YouTube launch its Partner Program to share ad revenue?

Quiz

What does the advertising term "CPM" stand for?

Quiz

What is a common complaint about mid-roll ads on live-streaming platforms?

Quiz

Why do finance channels typically have much higher CPM rates than gaming channels?

Quiz

Which streaming platform, founded in 2011, is famous for live gaming streams and a baseline 50/50 ad split?