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dash In 1994, Supreme ironically modeled its red logo after Barbara Kruger’s art critiquing consumerism.

40m ago

dash Raised in England, James Jebbia used his clean style to turn Supreme into a global hype empire.

40m ago

The Lafayette Street origins

dash The Lafayette Street origins

40m ago

dash Lafayette Street's spacious layout

41m ago

dash Supreme Lafayette Street

On Lafayette Street, a skate shop began, then went big time, linking up with Louis Vuitton.

48m ago

The rebellious skate crew

dash Supreme's early staff consisted of real New York skaters who gave the store its authentic, intimidating attitude.

48m ago

Fun Fact

Supreme logo origin: The famous red box logo is directly inspired by artist Barbara Kruger's anti-capitalist collage work from the 1980s.

48m ago

The Barbara Kruger inspiration

dash The iconic red-and-white box logo was adapted from the signature style of conceptual artist Barbara Kruger.

48m ago

Glossary
streetwear (noun)
Casual clothing of a style worn especially by members of urban youth subcultures. James Jebbia opened his iconic streetwear shop on Manhattan's Lafayette Street in April 1994.

48m ago

Quiz

In which country did Supreme founder James Jebbia spend his childhood before moving back to the United States?

48m ago

Gossip

Is Supreme still a cool brand today?

48m ago

Quiz

On which Manhattan street was the original Supreme skate shop located?

48m ago

Quiz

Before founding Supreme, which influential clothing store did James Jebbia co-found in New York in 1989?

48m ago

Quiz

Who founded the streetwear brand Supreme in New York City?

48m ago

Shred -> Scribble and Shred - 3 words, very active.

dash Shred -> Scribble and Shred - 3 words, very active.

48m ago

Quiz

In what year did the first Supreme store open its doors in New York City?

48m ago

Quiz

What specific font is used for the white text inside Supreme's iconic red box logo?

48m ago

Quiz

What was unique about the physical layout of the first Supreme store in New York?

48m ago

Quiz

Which conceptual artist's work directly inspired the design of Supreme's red-and-white box logo?

48m ago

dash In 1980, Shawn sold 1,000 t-shirts, realizing customers wanted his branded apparel more than expensive surfboards.

48m ago

dash Borrowing design cues from high fashion

49m ago

dash Stussy Streetwear Origin

A signature, scrawled on a surfboard in Laguna, Ignited a cultural spark, That became the blueprint for modern streetwear.

52m ago

Partnering up to build a real business

dash Shawn partnered with businessman Frank Sinatra Jr. to turn the casual hobby into a real clothing brand.

52m ago

Fun Fact

Uncle's signature: The famous Stüssy logo was actually inspired by the abstract painter Jan Stüssy, who was Shawn's uncle.

52m ago

The accidental t-shirt business

dash To boost surfboard sales at trade shows, Shawn printed his signature logo on basic black t-shirts.

52m ago

Glossary
screenprint (noun)
A print made by forcing ink through a stenciled mesh screen onto a surface. In 1982, Shawn Stussy created these on black shirts for an Action Sports Retailer trade show.

52m ago

Quiz

What did Shawn Stüssy originally manufacture in California before launching his apparel line in 1980?

52m ago

Gossip

Which streetwear logo is the most iconic?

52m ago

Quiz

In which California city did Shawn Stüssy originally shape surfboards and launch his brand?

52m ago

Quiz

Who was the accountant and business partner who helped Shawn Stüssy incorporate the brand in 1984?

52m ago

Quiz

How many t-shirts did Shawn Stüssy sell alongside his surfboards at his very first trade show?

52m ago

Quiz

Which family member's artistic signature inspired the famous hand-scrawled Stüssy logo?

52m ago

Quiz

At which 1980 trade show did Shawn Stüssy first sell his screen-printed t-shirts?

52m ago

Quiz

What tool did Shawn Stüssy use to write his signature on early surfboards, which later became the logo?

52m ago

Quiz

Which luxury fashion house's interlocking logo did Stüssy famously parody in the mid-1980s?

52m ago

Ad-O-Matic Cashout

dash Ad-O-Matic Cashout

2h ago

dash Twitch and the live ad struggle

2h ago

dash YouTube and the partner program split

2h ago

dash The magic of the CPM metric

2h ago

dash How global platforms split ad money

2h ago

dash Creator Income Streams

Think ad views are the only way to earn? (Oh-oh, no way!) Creators diversify, yeah! (They find a better day!) With subs and brand deals, their pockets grow stronger, (So strong!) Making content last longer!

2h ago

Twitch and the live ad struggle

dash Twitch streamers earn money from live ads, but mid-roll interruptions often frustrate viewers.

2h ago

Fun Fact

Highest CPMs: Finance videos earn up to ten times more ad revenue than gaming videos because finance viewers are highly valuable to bank advertisers.

2h ago

YouTube and the partner program split

dash YouTube revolutionized online video in 2007 by sharing its advertising revenue directly with creators.

2h ago

Quiz

What does the "mille" in CPM mean in Latin?

2h ago

Gossip

Which ad type do you hate the most?

2h ago

Quiz

Which Chinese video platform launched its Creative Incentive Program in 2018?

2h ago

Quiz

What percentage of ad revenue does YouTube standardly give to creators in its Partner Program?

2h ago

Quiz

In what year did YouTube launch its Partner Program to share ad revenue?

2h ago

Quiz

What does the advertising term "CPM" stand for?

2h ago

Quiz

What is a common complaint about mid-roll ads on live-streaming platforms?

2h ago

Quiz

Why do finance channels typically have much higher CPM rates than gaming channels?

2h ago

Quiz

Which streaming platform, founded in 2011, is famous for live gaming streams and a baseline 50/50 ad split?

2h ago

dash Tokyo's Harajuku district shaped sneaker reselling in the 1990s by creating extreme scarcity with limited collaborations.

3h ago

Hype & Sole

dash Hype & Sole

3h ago

dash Run-DMC’s 1986 Adidas deal turned sneakers into cultural statements, sparking the high demand that drives reselling.

3h ago

dash The Nike SB Dunk craze of the early 2000s

3h ago

dash How the Air Jordan 1 changed the game in 1985

3h ago

dash Sneaker Resale Culture

Limited drop, limited drop, / Air Jordan 1 made the resale market pop.

3h ago

Tokyo's Harajuku district and the birth of streetwear

dash Japan's boutique scene in the 1990s pioneered the concept of limited-edition collaborations and hyper-exclusive shoe releases.

3h ago