BETA
Chapter 1
The battle for ad revenue
Chapter 2
Direct support from the super-fans
Chapter 3
The power of brand sponsorships
Chapter 4
Owning the product and the brand
YOUR GOAL
Master of How creators make money
Ch 3 · The power of brand sponsorships
dash Creator Brand Sponsorships
Beyond the subs and loyal fans, Brand deals fuel their content plans!
dash Computer-generated characters are securing million-dollar brand deals just like real-life creators.
dash Affiliate links let creators earn a percentage of sales when viewers buy recommended products.
Fun Fact
Virtual star power: Lu do Magalu, a completely virtual influencer created in Brazil, has generated millions of dollars in sponsorship revenue without being a real person.
Glossary
sponsorship (noun)
Financial support or resources provided by an organization for an event, activity, or person. In 2019, gaming companies paid top live broadcasters up to fifty thousand dollars hourly for promotional streams.
Financial support or resources provided by an organization for an event, activity, or person. In 2019, gaming companies paid top live broadcasters up to fifty thousand dollars hourly for promotional streams.
Quiz
What is the main difference between a "dedicated video" and an "integration" in sponsorships?
Quiz
What standard commission percentage do digital talent agencies typically take from a creator's brand deal?
Quiz
What is "Lu do Magalu," a creator who has generated millions in brand deals in Brazil?