BETA
Chapter 1
The battle for ad revenue
Chapter 2
Direct support from the super-fans
Chapter 3
The power of brand sponsorships
Chapter 4
Owning the product and the brand
YOUR GOAL
Master of How creators make money
Ch 1 · The battle for ad revenue
dash Creator Income Streams
Think ad views are the only way to earn? (Oh-oh, no way!) Creators diversify, yeah! (They find a better day!) With subs and brand deals, their pockets grow stronger, (So strong!) Making content last longer!
dash Twitch streamers earn money from live ads, but mid-roll interruptions often frustrate viewers.
dash YouTube revolutionized online video in 2007 by sharing its advertising revenue directly with creators.
Fun Fact
Highest CPMs: Finance videos earn up to ten times more ad revenue than gaming videos because finance viewers are highly valuable to bank advertisers.
Quiz
What percentage of ad revenue does YouTube standardly give to creators in its Partner Program?