BETA
Chapter 1
From surfboards to screen prints
Chapter 2
The International Stussy Tribe
Chapter 3
The Tokyo connection and Harajuku
Chapter 4
The streetwear blueprint
YOUR GOAL
Master of How Stussy created streetwear
Ch 2 · The International Stussy Tribe
dash International Stussy Tribe
Started on the coast, that Stussy beat grew, The Tribe went global, a genuine crew, Shaping streetwear for me and for you!
dash Stüssy gained massive European popularity by aligning with the emerging underground club and hip-hop scenes.
dash Custom-made varsity jackets became the ultimate symbol of belonging to Stüssy's inner circle.
Fun Fact
Tribe jackets: Original Stüssy Tribe varsity jackets were personalized with each member's name and are now highly prized collectors' items.
Glossary
tribe (noun)
A group of people sharing a common interest, activity, or lifestyle. In the late 1980s, Shawn Stussy gifted custom varsity jackets to a global network of influential creative friends.
A group of people sharing a common interest, activity, or lifestyle. In the late 1980s, Shawn Stussy gifted custom varsity jackets to a global network of influential creative friends.
Quiz
Which highly sought-after, personalized garment was given exclusively to members of the Stüssy Tribe?
Quiz
What was the name of the global creative network of DJs, skaters, and artists that Stüssy formed in the late 1980s?
Quiz
In which European city did Tribe members help introduce Stüssy to the booming 1980s acid house club scene?
Quiz
Which music genre's rapid growth in New York and London was heavily tied to early Stüssy fashion?
Quiz
Who was the London-based fashion distributor and Tribe member who helped launch Stüssy in the UK?
Quiz
What did the Stüssy Tribe represent in the fashion world decades before the rise of social media?
Quiz
What marketing strategy did Stüssy pioneer instead of buying expensive traditional magazine advertisements?