ARTi
streetwear: (noun) Casual clothing of a style worn especially by members of various urban subcultures. Hiroshi Fujiwara broug

How Stussy created streetwear

Chapter 1

From surfboards to screen prints

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Chapter 2

The International Stussy Tribe

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Chapter 3

The Tokyo connection and Harajuku

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Chapter 4

The streetwear blueprint

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YOUR GOAL

Master of How Stussy created streetwear

Ch 3 · The Tokyo connection and Harajuku
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dash Hiroshi Fujiwara and the Japan connection

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Tokyo Scribble Club

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dash Opening the first flagship Tokyo store

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dash The cross cultural design exchange of fashion

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dash The birth of the hidden Harajuku movement

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dash Stussy Harajuku Streetwear Origin

Stussy in Harajuku! / Tokyo's streets made streetwear bloom, a global cultural boom!

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Opening the first flagship Tokyo store

dash Opening the first flagship Tokyo store

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Fun Fact

Streetwear godfather: Hiroshi Fujiwara, who popularized Stüssy in Tokyo, is widely considered the Godfather of Streetwear for his massive influence.

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The birth of the hidden Harajuku movement

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Glossary
streetwear (noun)
Casual clothing of a style worn especially by members of various urban subcultures. Hiroshi Fujiwara brought the brand to Japan in the late 1980s, launching Tokyo's modern youth fashion scene.

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Quiz

Which Japanese designer and DJ is widely credited with bringing Stüssy to Tokyo in the late 1980s?

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Gossip

Which city has the best street style?

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Quiz

In what year did Stüssy open its first international 'Chapter' retail store in Tokyo?

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Quiz

In which Tokyo fashion district did Stüssy spark a massive youth subculture and streetwear explosion?

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Quiz

What specific term does Stüssy use to refer to its physical retail stores around the world?

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Quiz

In which city did Hiroshi Fujiwara first meet Shawn Stüssy in the late 1980s?

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Quiz

How did Stüssy design its early retail stores to make them feel different from traditional shops?

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Quiz

Which famous Japanese streetwear brand, founded by Nigo, was born out of the Harajuku scene Stüssy helped foster?

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Quiz

What is the name of the hidden, back-alley fashion movement in Tokyo that Stüssy helped inspire?

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