BETA
Chapter 1
From surfboards to screen prints
Chapter 2
The International Stussy Tribe
Chapter 3
The Tokyo connection and Harajuku
Chapter 4
The streetwear blueprint
YOUR GOAL
Master of How Stussy created streetwear
Ch 1 · From surfboards to screen prints
dash Stussy Streetwear Origin
A signature, scrawled on a surfboard in Laguna, Ignited a cultural spark, That became the blueprint for modern streetwear.
dash Shawn partnered with businessman Frank Sinatra Jr. to turn the casual hobby into a real clothing brand.
dash To boost surfboard sales at trade shows, Shawn printed his signature logo on basic black t-shirts.
Fun Fact
Uncle's signature: The famous Stüssy logo was actually inspired by the abstract painter Jan Stüssy, who was Shawn's uncle.
Glossary
screenprint (noun)
A print made by forcing ink through a stenciled mesh screen onto a surface. In 1982, Shawn Stussy created these on black shirts for an Action Sports Retailer trade show.
A print made by forcing ink through a stenciled mesh screen onto a surface. In 1982, Shawn Stussy created these on black shirts for an Action Sports Retailer trade show.
Quiz
What did Shawn Stüssy originally manufacture in California before launching his apparel line in 1980?
Quiz
In which California city did Shawn Stüssy originally shape surfboards and launch his brand?
Quiz
Who was the accountant and business partner who helped Shawn Stüssy incorporate the brand in 1984?
Quiz
How many t-shirts did Shawn Stüssy sell alongside his surfboards at his very first trade show?
Quiz
Which family member's artistic signature inspired the famous hand-scrawled Stüssy logo?
Quiz
What tool did Shawn Stüssy use to write his signature on early surfboards, which later became the logo?