ARTi
Which highly sought-after, personalized garment was given exclusively to members of the Stüssy Tribe?

How Stussy created streetwear

Chapter 1

From surfboards to screen prints

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Answer

Chapter 2

The International Stussy Tribe

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Answer

Chapter 3

The Tokyo connection and Harajuku

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Answer

Chapter 4

The streetwear blueprint

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Answer

YOUR GOAL

Master of How Stussy created streetwear

Ch 2 · The International Stussy Tribe
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Scribble Tribe

dash Scribble Tribe

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dash A global network of creative friends

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dash DJs and the underground club scene

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dash The legendary varsity Tribe jackets

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dash Pioneering the organic influencer model

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dash International Stussy Tribe

Started on the coast, that Stussy beat grew, The Tribe went global, a genuine crew, Shaping streetwear for me and for you!

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DJs and the underground club scene

dash DJs and the underground club scene

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Fun Fact

Tribe jackets: Original Stüssy Tribe varsity jackets were personalized with each member's name and are now highly prized collectors' items.

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The legendary varsity Tribe jackets

dash The legendary varsity Tribe jackets

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Glossary
tribe (noun)
A group of people sharing a common interest, activity, or lifestyle. In the late 1980s, Shawn Stussy gifted custom varsity jackets to a global network of influential creative friends.

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Quiz

Which highly sought-after, personalized garment was given exclusively to members of the Stüssy Tribe?

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Gossip

Would you wear a jacket that was never sold?

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Quiz

What was the name of the global creative network of DJs, skaters, and artists that Stüssy formed in the late 1980s?

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Quiz

In which European city did Tribe members help introduce Stüssy to the booming 1980s acid house club scene?

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Quiz

Which music genre's rapid growth in New York and London was heavily tied to early Stüssy fashion?

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Quiz

Who was the London-based fashion distributor and Tribe member who helped launch Stüssy in the UK?

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Quiz

What did the Stüssy Tribe represent in the fashion world decades before the rise of social media?

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Quiz

What marketing strategy did Stüssy pioneer instead of buying expensive traditional magazine advertisements?

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Quiz

In what year did Stüssy produce its first exclusive 'Homeboy' varsity jackets for Tribe members?

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