Chapter 1
The brotherly feud that split a town
Chapter 2
A waffle iron and a thirty-five dollar logo
Chapter 3
The airborne contract that changed sports forever
Chapter 4
From the running tracks to the concrete streets
YOUR GOAL
Master of How the swoosh ran circles around the three stripes
Ch 1 · The brotherly feud that split a town
adidas Dassler Brothers Sneaker Feud
They looked at your shoes before they would say hello
adidas Jesse Owens's golden spiked running shoes gleam under warm, dramatic cinematic lighting
Fun Fact
Dassler family feud: The brothers Adolf and Rudolf Dassler were buried at opposite ends of their hometown cemetery to maintain their lifelong rivalry even in death.
Glossary
feud (noun)
A prolonged and bitter quarrel or dispute, typically between two families or groups. This conflict between Adolf and Rudolf Dassler permanently divided the German town of Herzogenaurach in 1948.
A prolonged and bitter quarrel or dispute, typically between two families or groups. This conflict between Adolf and Rudolf Dassler permanently divided the German town of Herzogenaurach in 1948.
Quiz
What was the original name Rudolf Dassler chose for his brand before changing it to Puma?
Quiz
What innovative shoe feature helped West Germany win the 1954 World Cup on a muddy pitch?
Quiz
In what year did the Dassler brothers officially split their company into Adidas and Puma?
Quiz
Which major sporting event in 1928 marked the first time Dassler shoes were worn by Olympic athletes?
Quiz
In which German town did the Dassler brothers start their shoe business, which later split into Adidas and Puma?