Who was the co-owner and general manager who championed Eleven Madison Park's 'make it nice' motto?

Inside Eleven Madison Park

Chapter 1

The rise of a New York icon

Chapter 2

The great plant-based revolution

Chapter 3

The art of legendary hospitality

YOUR GOAL

Master of Inside Eleven Madison Park

Ch 3 · The art of legendary hospitality

Glossary

unreasonable hospitality (noun)
The practice of going to extreme, highly customized lengths to make people feel deeply valued and welcome. At Eleven Madison Park, this meant going beyond standard service to create magic, like running out to buy a street-cart hot dog for a diner who mentioned they never got to try one.

diego Eleven Madison Park

We're running down the block for a street-cart dog, just to serve it on a silver plate.

diego The synchronized ballet of the kitchen

True luxury isn't about fancy rules—it's about being unreasonably kind.

streetspirit Learn how Will Guidara redefined luxury service at Eleven Madison Park with his philosophy of being unreasonably kind. See the infographic.

Even the chairs at Eleven Madison Park are custom-made to match the menu.

streetspirit Curved walnut booths and blue mohair wrap guests in legendary, mid-century comfort.

Make It Nice

BETA

diego Make It Nice

Fun Fact

The hot dog: A server once bought a two-dollar street hot dog and presented it on a silver platter to guests who missed out on local street food.

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Gossip

Which service style is best?

Quiz

Under what kind of lighting is every plate inspected before leaving the Eleven Madison Park kitchen?

diego The secret behind unreasonable guest hospitality

Designing a space that inspires diners

diego The restaurant's physical environment is carefully curated to complement the dining experience.

How silent signals run a busy room

diego Servers use silent hand signals and coded language to communicate seamlessly during dinner.

Quiz

In what year did Eleven Madison Park undergo a massive physical renovation of its dining room?

diego Designing a space that inspires diners

Quiz

What design style inspired the custom furniture used in Eleven Madison Park's 2017 redesign?

diego How silent signals run a busy room

Quiz

How tall are the soaring ceilings in Eleven Madison Park's historic dining room?

Quiz

Who was the co-owner and general manager who championed Eleven Madison Park's 'make it nice' motto?

Quiz

What is the service philosophy pioneered by Will Guidara at Eleven Madison Park?

Quiz

How do servers at Eleven Madison Park primarily communicate dining room updates to the kitchen?