Chapter 1
The birth of a creative laboratory
Chapter 2
Shock advertising and social change
Chapter 3
Architecture of the creative sanctuary
Chapter 4
The global alumni and their impact
Chapter 5
The lasting legacy of visual rebellion
YOUR GOAL
Master of Inside the Fabrica laboratory
Ch 3 · Architecture of the creative sanctuary
futura Architecture of the creative sanctuary
Beneath Treviso's sky, Ando's concrete meets old stone, Deep where ideas lie.
futura A dramatic circular outdoor theater serves as the physical and metaphorical heart of the Fabrica campus.
futura The design seamlessly integrates a historic 17th-century villa with ultra-modern underground concrete structures.
BETA
futura Match iconic images to learn how Benetton's campaigns sparked global conversations.
Fun Fact
Ando's initial rejection: Architect Tadao Ando originally flew to Italy to reject the project, but changed his mind after meeting Luciano Benetton.
Glossary
villa (noun)
A large and luxurious country house in its own grounds. In 1992, Tadao Ando began transforming the seventeenth-century Villa Pastega Manera into the complex's modern creative headquarters.
A large and luxurious country house in its own grounds. In 1992, Tadao Ando began transforming the seventeenth-century Villa Pastega Manera into the complex's modern creative headquarters.
Quiz
What building material is architect Tadao Ando most famous for using in projects like Fabrica?
Quiz
What historic structure forms the core of the Fabrica campus alongside the modern additions?
Quiz
What unique challenge did Tadao Ando face when renovating the original Villa Pastega Manera?
Quiz
What is the primary source of illumination in Fabrica's underground concrete studios?