Futura
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futura Jung and Freud redefined nostalgia as a subconscious longing for childhood rather than a physical disease.
futura In 1688, Johannes Hofer coined the term nostalgia for a brain disease affecting homesick Swiss mercenaries.
futura The Science of Nostalgia
What they called a deadly Swiss disease is the medicine that keeps our minds resilient.
futura In the early 20th century, psychoanalysts reframed nostalgia as a mental state rather than a physical illness.
Swiss cow songs: In the 1700s, playing a specific cow-herding song called 'Kuhreihen' was banned because it made Swiss soldiers dangerously homesick.
futura Early doctors treated homesickness as a physical disease, using painful remedies like leeches and hot iron.
A sentimental longing or wistful affection for the past. In 1688, Swiss physician Johannes Hofer coined the term to describe a fatal malady affecting homesick soldiers.
Which group of people was first diagnosed with nostalgia in the 17th century?
What does the Greek root 'algos' mean in the word nostalgia?
Why did French commanders ban Swiss cow-herding songs in the 1700s?
What unusual physical symptom did 18th-century doctors attribute to nostalgia?
How did 19th-century military doctors in the US Civil War view nostalgia?
What does the Greek root 'nostos' mean in the word nostalgia?
In what year did psychologist Constantine Sedikides begin modern nostalgia research at the University of Southampton?
futura Herbert Simon predicted that as information became abundant, human attention would become a scarce resource.
futura Digital platforms track your interactions to the millisecond and instantly sell your interests to global advertisers.
futura Emile de Girardin made news cheap by selling space to businesses, delivering readers' attention to advertisers.
futura Social media feeds adapted the sensory overload of giant city billboards to keep users scrolling online.
futura The Attention Economy
Pay attention, pay attention / Your focus is the new gold rush
futura The shift from broad television ratings to precise digital tracking transformed how media companies value and trade human focus.
Early radio ads: In 1922, a New York real estate firm paid fifty dollars for a ten-minute radio talk, creating the first-ever broadcast commercial.
futura In 1971, a Nobel laureate warned that a wealth of information would inevitably create a poverty of human attention.
The act or state of applying the mind to something. In 1971, economist Herbert Simon warned that a wealth of information would create a poverty of attention.
Which famous Tokyo intersection is known as a pioneering giant of physical attention markets?
Would you pay a subscription fee to use social media completely ad-free?
In what decade did the Nielsen rating system begin measuring television audiences?
Which early broadcast medium first used sponsored soap operas to capture daytime listeners?
What did Nobel laureate Herbert Simon say a wealth of information creates?
What is the term for the percentage of people who click an online ad out of the total who saw it?
Who coined the term 'attention economy' in his influential 1997 essay?
Which French newspaper first halved its price by using ads in 1836?
What business model shift occurred in the late 1990s to keep search engines free?
futura Janet's Law
Each year is a smaller slice of your life (oh, a tiny slice!) / Time flies as your story grows (yeah, it's flying fast!)
futura Humans naturally perceive many physical scales logarithmically, which distorts how we measure the passage of time over decades.
The Janet theory: In 1897, philosopher Paul Janet calculated that a single year feels roughly eight times shorter to an eighty-year-old than to a ten-year-old child.
futura Long childhood summers feel endless because they represent a much higher percentage of our conscious memory than adult seasons.
The state of corresponding in size, degree, or intensity to something else. French philosopher Paul Janet applied this mathematical principle in 1897 to describe how humans perceive aging.
Which philosopher popularized the proportional theory of time in 1897?
If we measure time proportionally, at what age is the subjective midpoint of an 80-year life?
What is the name of the phenomenon where a trip feels fast while happening but long in retrospect?
Which 19th-century German physicist proved that humans perceive stimuli logarithmically rather than linearly?
Which of the following best describes Paul Janet's proportional theory of time?
Why do childhood memories feel more expanded in our minds compared to adult memories?
What happens to our mental file size for routine, repetitive adult activities?
At age 10, what percentage of a person's total life does a single year represent?
