Chapter 1
The birth of a creative laboratory
Chapter 2
Shock advertising and social change
Chapter 3
Architecture of the creative sanctuary
Chapter 4
The global alumni and their impact
Chapter 5
The lasting legacy of visual rebellion
YOUR GOAL
Master of Inside the Fabrica laboratory
Ch 4 · The global alumni and their impact
futura Fabrica Alumni
In fair Treviso, Benetton's creative dream, Fabrica's alumni ignite a global scene.
futura Acclaimed South African photographer Pieter Hugo developed his powerful documentary style during his time at Fabrica.
futura Spanish artist and designer Jaime Hayon honed his whimsical, boundary-pushing style while leading Fabrica's design department.
BETA
futura Decode Toscani-era campaigns to discover Fabrica's impact on visual communication.
Fun Fact
Jaime Hayon's start: Before becoming a global design superstar, Spanish artist Jaime Hayon directed Fabrica's design department in his twenties.
Glossary
alumni (noun)
The former students or graduates of a school, college, or university. Alumni like Spanish designer Jaime Hayon have significantly shaped global design after completing their Treviso residencies.
The former students or graduates of a school, college, or university. Alumni like Spanish designer Jaime Hayon have significantly shaped global design after completing their Treviso residencies.
Quiz
Brazilian designer Felipe Rocha, who co-founded the award-winning agency Porto Rocha, worked on which Fabrica project?
Quiz
Which Italian artist and alumnus of Fabrica is known for his large-scale performance art and sound installations?
Quiz
Who served as the long-time director of Fabrica's design department starting in 2006?
Quiz
What is the name of the creative outposts Fabrica established in cities like Bologna and Lisbon to foster local art?
Quiz
Which world-famous Spanish designer got his start directing Fabrica's design department in the late 1990s?
Quiz
Which celebrated South African photographer, known for his portrait series 'The Hyena and Other Men,' is a Fabrica alumnus?