The birth of a creative laboratory
Shock advertising and social change
Architecture of the creative sanctuary
The global alumni and their impact
The lasting legacy of visual rebellion
vie83 The Italian research center Fabrica turned Benetton advertisements into global social activism
raul The Birth of Fabrica
Fabrica's vision, Benetton's mission, Ando's design, Creatives align!
allie200 Crea una imagen de una aficionada una niña de 11 años con el cabello castaño a los hombros en el estadio con un sombrero apoyando a mexico hazla anime
futura Build impactful campaigns to understand Benetton's visual communication legacy.
futura Fabrica intentionally recruits young talents from every continent to ensure a truly multicultural perspective on global communication.
Fabrica's free tuition: Every single creative selected to join Fabrica receives a full scholarship, free accommodation, and travel expenses to Italy.
futura Toscani wanted to bypass traditional advertising agencies to create direct, emotionally challenging communication that sparked public debate.
A place providing opportunity for systematic experimentation, observation, or practice in a science or art. Luciano Benetton and Oliviero Toscani founded their Italian communication research center in 1994 as a creative space.
Who was the co-founder and famous photographer behind Fabrica's initial creative vision?
What was the name of the famous, text-light global magazine produced by Fabrica in the 1990s?