Chapter 1
The birth of a creative laboratory
View / Create
Answer
Chapter 2
Shock advertising and social change
View / Create
Answer
Chapter 3
Architecture of the creative sanctuary
View / Create
Answer
Chapter 4
The global alumni and their impact
View / Create
Answer
Chapter 5
The lasting legacy of visual rebellion
View / Create
Answer
YOUR GOAL
Master of Inside the Fabrica laboratory
Ch 2 · Shock advertising and social change
futura Shock advertising and social change
Forget just selling clothes, yeah! (Yeah!) Toscani made us look, oh-oh, at the world's real woes!
Fun Fact
The blood-stained uniform: The Bosnian soldier's t-shirt used in Benetton's 1994 anti-war ad was sent directly to Fabrica by his grieving father.
Glossary
shockvertising (noun)
A style of advertising that deliberately startles and offends its audience by violating social norms. Oliviero Toscani pioneered this approach in 1991 with a Benetton campaign featuring a priest kissing a nun.
A style of advertising that deliberately startles and offends its audience by violating social norms. Oliviero Toscani pioneered this approach in 1991 with a Benetton campaign featuring a priest kissing a nun.
Quiz
How many death row inmates did Oliviero Toscani interview for the controversial 2000 campaign?
Quiz
Whose photograph of a dying AIDS activist did Benetton colorize and publish in 1992?
Quiz
Which major conflict was highlighted by Fabrica's 1994 advertisement featuring a blood-stained t-shirt?
Quiz
What major retail giant canceled its contract with Benetton following the death row ad controversy?
Quiz
Which US state sued Benetton over the controversial 2000 'We, on Death Row' campaign?