Chapter 1
The Power of Creative Partnerships
Chapter 2
Crafting a Visual Brand Identity
Chapter 3
Managing the Business Budget
YOUR GOAL
Master of Starting a creative business
Ch 1 · The Power of Creative Partnerships
gus Apple's Founding Duo
Wozniak crafted circuits, smart and true, Jobs had the vision, saw what it could do.
Fun Fact
Startup Success: Companies with multiple founders are significantly less likely to fail than those started by a single person.

Glossary
synergy (noun)
The interaction of two creative forces to produce a combined effect greater than the sum of their individual parts. It’s the magic that turns your partnership into a powerhouse business.
The interaction of two creative forces to produce a combined effect greater than the sum of their individual parts. It’s the magic that turns your partnership into a powerhouse business.

Quiz
According to startup data, how much more capital do teams typically raise compared to solo founders?


