Chapter 1
The birth of a shield
Chapter 2
The Japanese connection
Chapter 3
The ultimate irony
Chapter 4
The global counterfeit empire
Chapter 5
The high-tech defense
YOUR GOAL
Master of The art of the copycat and the world's most hunted logo
Ch 3 · The ultimate irony
louisvuitton The Ultimate Irony
Stop the fakes, stop the fakes / Now it's the copy everyone makes.
louisvuitton Dapper Dan screen-prints the LV monogram onto leather jackets and car interiors.
louisvuitton Classical figures carry Louis Vuitton luggage in a luminous Renaissance fresco.
Fun Fact
Streetwear pioneer: Dapper Dan's boutique was open 24 hours a day, 7 days a week, serving stars who wanted instant, custom bootleg luxury.
Glossary
counterfeiting (noun)
The illegal practice of making unauthorized copies or imitations of something for profit. Georges Vuitton designed the interlocking monogram in 1896 specifically to protect his family's luggage from this practice.
The illegal practice of making unauthorized copies or imitations of something for profit. Georges Vuitton designed the interlocking monogram in 1896 specifically to protect his family's luggage from this practice.
Quiz
In 2017, Louis Vuitton shocked the fashion world by collaborating with which New York skate brand?
Quiz
Which mode of transportation in the mid-20th century turned luxury luggage into a global status symbol?
Quiz
How did Louis Vuitton honor Dapper Dan decades after shutting down his boutique?
Quiz
Who was the artistic director of Louis Vuitton menswear who initiated the 2017 Supreme collaboration?
Quiz
Which hip-hop duo featured Dapper Dan's custom Louis Vuitton jackets on their 1987 debut album cover?
Quiz
What was the original practical purpose of creating the Louis Vuitton monogram?
Quiz
Which Harlem designer became famous in the 1980s for printing fake LV monograms on custom streetwear?