How attention became currency
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The science of the digital hook
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Algorithms and global battlegrounds
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Reclaiming the human mind
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YOUR GOAL
Master of The attention economy
futura Research shows that content sparking high-arousal negative emotions spreads much faster across social platforms.
futura China's WeChat pioneered a model that captures every aspect of daily life within a single digital space.
futura Tap the clickbait headlines to discover how online platforms exploit your curiosity.
Anger travels fast: A study analyzing millions of social posts found that anger is the single most viral emotion on the internet.
Would you follow a virtual influencer if their content was genuinely entertaining?
What is the term for the phenomenon where search algorithms feed users content that aligns only with their existing beliefs?
Which country became famous for 'mukbang' broadcasts where hosts eat large meals while interacting with viewers?
What is the psychological technique of withholding key information in a headline to force a click called?
Who is Lu do Magalu, the virtual influencer with millions of followers, representing a retail brand in which country?
Which Chinese 'super-app' combines messaging, payments, and social media into one ecosystem?