Adidas and Puma's founders are buried at opposite ends of the same cemetery.

The brotherly battle of the running shoes

Chapter 1

Two brothers and a laundry room

Chapter 2

The great divide of 1948

Chapter 3

Herzogenaurach, the town of bent necks

Chapter 4

The battle for the world's feet

Chapter 5

A legacy sealed in rubber

YOUR GOAL

Master of The brotherly battle of the running shoes

Ch 5 · A legacy sealed in rubber
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adidas Adidas and Puma Origins

Sealed in rubber, sealed in rubber, we built these empires on salvaged soles.

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Adidas and Puma's founders are buried at opposite ends of the same cemetery.

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Shaping global sneaker culture

adidas Warm-toned graphics map the bitter brotherly feud that created both sneaker giants.

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The peace handshake of 2009

adidas Vividly painted soccer players shake hands on a green field in Herzogenaurach

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Fun Fact

Cemetery standoff: Even in death, Adolf and Rudolf Dassler are buried as far apart as possible in the same cemetery.

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Gossip

Which brand do you prefer today?

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Quiz

Which of the two brands, Adidas or Puma, is currently the larger company by global revenue?

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Quiz

Which brother passed away first, in 1974, without ever reconciling with his sibling?

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Quiz

What happened to the family ownership of both Adidas and Puma by the late 1980s?

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Quiz

What is the main legacy of the Dassler brothers' intense rivalry on the modern sports industry?

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Quiz

Where are the feuding brothers Adi and Rudolf Dassler buried in Herzogenaurach?

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Quiz

What is the name of Puma's famous logo, designed to represent speed and agility?

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Quiz

In what year did Adidas and Puma employees finally play a friendly soccer match to end their official feud?

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Quiz

What international day was chosen for the historic reconciliation soccer match in 2009?

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