Chapter 1
Two brothers and a laundry room
Chapter 2
The great divide of 1948
Chapter 3
Herzogenaurach, the town of bent necks
Chapter 4
The battle for the world's feet
Chapter 5
A legacy sealed in rubber
YOUR GOAL
Master of The brotherly battle of the running shoes
Ch 2 · The great divide of 1948
Fun Fact
The Ruda brand: Rudolf Dassler originally wanted to call his brand 'Ruda', but changed it to Puma because it sounded sleeker.
Glossary
schism (noun)
A split or division between strongly opposed sections or parties, caused by differences in opinion or belief. In 1948, the Dassler brothers split their shoe company in Herzogenaurach, creating rival brands Adidas and Puma.
A split or division between strongly opposed sections or parties, caused by differences in opinion or belief. In 1948, the Dassler brothers split their shoe company in Herzogenaurach, creating rival brands Adidas and Puma.
Quiz
In what year did the Dassler Brothers Shoe Factory officially split into two separate companies?
Quiz
What did Rudolf Dassler do after being arrested by American soldiers, accusing his brother Adi of betrayal?
Quiz
What was the original name Rudolf Dassler chose for his brand before changing it to Puma?
Quiz
Which river in Herzogenaurach became the physical boundary between the Adidas and Puma factories?
Quiz
What misunderstanding in an air raid shelter in 1943 finalized the Dassler brothers' hatred?
Quiz
What did Adi Dassler add to his shoes in 1949 to make the brand instantly recognizable?