The birth of America's Team
Building Jerry World
The business of the star
More than football
YOUR GOAL
Master of The Dallas Cowboys stadium
steve Dallas Cowboys' AT&T Stadium
We came for football under silver skies, But museum art is what caught our eyes.
steve Jerry Jones revolutionized NFL economics by winning the right to sign independent sponsorship deals.
steve Under innovative business strategies, the Dallas Cowboys became the world's most valuable sports franchise.
steve Stack the massive steel arches to discover how a billion-dollar stadium is engineered.
Franchise growth: Jerry Jones bought the Dallas Cowboys for $140 million in 1989; today, that investment is worth over $10 billion, a 7,000% increase.
In 1995, Jerry Jones went against NFL rules by signing independent sponsorship deals with which two major companies?
What is the name of the Dallas Cowboys' 91-acre world headquarters and practice facility in Frisco, Texas?
In 2024, the Dallas Cowboys became the first sports franchise in the world to reach what valuation?
Which famous coach did Jerry Jones hire in 1989 to replace Tom Landry, leading to three 1990s Super Bowl wins?
Who was the star quarterback who led the Dallas Cowboys to three Super Bowl victories in the 1990s?