Chapter 1
The era of the blue links
Chapter 2
The rise of the answer engine
Chapter 3
The brain under the hood
Chapter 4
The battle for the web's economy
YOUR GOAL
Master of The death of search
Ch 3 · The brain under the hood
steve The brain under the hood
No more scrolling through a million blue links, the engine reads the web and gives you the truth.
steve AI models can confidently state false information as fact, posing a major challenge for search platforms.
steve Large Language Models like GPT-4 translate raw search results into natural, conversational paragraphs.
Fun Fact
RAG origins: The concept of Retrieval-Augmented Generation was first introduced in a research paper published by Facebook AI Research in 2020.
Glossary
retrieval-augmented generation (noun)
An artificial intelligence technique that retrieves data from external sources to improve the accuracy of a language model. Aravind Srinivas used this framework to build his search startup in 2022, delivering cited answers over links.
An artificial intelligence technique that retrieves data from external sources to improve the accuracy of a language model. Aravind Srinivas used this framework to build his search startup in 2022, delivering cited answers over links.
Quiz
What is it called when an AI model confidently generates false or fabricated information?
Quiz
Which component of an answer engine translates raw web search results into conversational text?