The birth of sneaker culture and resale
The economics of artificial scarcity
The digital trading floors of footwear
The battle of the bots
The high-stakes world of sneaker authentication
YOUR GOAL
Master of The economics of sneaker reselling
dash Sneaker Resale Culture
Limited drop, limited drop, / Air Jordan 1 made the resale market pop.
dash Japan's boutique scene in the 1990s pioneered the concept of limited-edition collaborations and hyper-exclusive shoe releases.
dash Hip-hop culture integrated street fashion with athletic wear, turning everyday sneakers into highly coveted status symbols.
Sneaker origin: The term 'sneaker' was coined in 1917 by advertising agent Henry Nelson McKinney because the rubber soles made the shoes completely silent.
A person who collects, trades, or admires sneakers as a hobby. The subculture gained momentum in 1985 following the release of Nike's iconic Air Jordan 1 sneakers.
Which hip-hop group signed a $1 million deal with Adidas in 1986 after releasing a song about their shoes?
Which professional sport is most responsible for launching the modern sneaker collector culture?
Who was the founder of Reed Space, the New York boutique where the 2005 Pigeon Dunk riot occurred?
The release of which Nike SB Dunk sneaker in 2005 caused a literal riot in New York City?
Which Tokyo neighborhood became the global epicenter of exclusive streetwear and sneaker collaborations in the 1990s?