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The economics of sneaker reselling

Chapter 1

The birth of sneaker culture and resale

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Chapter 2

The economics of artificial scarcity

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Chapter 3

The digital trading floors of footwear

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Chapter 4

The battle of the bots

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Chapter 5

The high-stakes world of sneaker authentication

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YOUR GOAL

Master of The economics of sneaker reselling

Ch 1 · The birth of sneaker culture and resale
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dash Tokyo's Harajuku district and the birth of streetwear

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Hype & Sole

dash Hype & Sole

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dash Run-DMC and the Adidas Superstar revolution

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dash The Nike SB Dunk craze of the early 2000s

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dash How the Air Jordan 1 changed the game in 1985

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dash Sneaker Resale Culture

Limited drop, limited drop, / Air Jordan 1 made the resale market pop.

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Tokyo's Harajuku district and the birth of streetwear

dash Tokyo's Harajuku district and the birth of streetwear

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Fun Fact

Sneaker origin: The term 'sneaker' was coined in 1917 by advertising agent Henry Nelson McKinney because the rubber soles made the shoes completely silent.

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Run-DMC and the Adidas Superstar revolution

dash Run-DMC and the Adidas Superstar revolution

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Glossary
sneakerhead (noun)
A person who collects, trades, or admires sneakers as a hobby. The subculture gained momentum in 1985 following the release of Nike's iconic Air Jordan 1 sneakers.

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Quiz

Which hip-hop group signed a $1 million deal with Adidas in 1986 after releasing a song about their shoes?

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Gossip

Which sneaker era has the best style?

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Quiz

Which professional sport is most responsible for launching the modern sneaker collector culture?

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Quiz

Why did advertising agent Henry McKinney coin the term 'sneaker' in 1917?

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Quiz

Who was the founder of Reed Space, the New York boutique where the 2005 Pigeon Dunk riot occurred?

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Quiz

The release of which Nike SB Dunk sneaker in 2005 caused a literal riot in New York City?

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Quiz

What was the original retail price of the Air Jordan 1 when it debuted in 1985?

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Quiz

Which Tokyo neighborhood became the global epicenter of exclusive streetwear and sneaker collaborations in the 1990s?

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Quiz

In what year did Nike release the first Air Jordan 1 sneaker?

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