The forbidden history of colors

Chapter 1

The colors of power and empire

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Chapter 2

The deadly shades of home decor

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Chapter 3

Pigments from bizarre and taboo sources

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Chapter 4

The modern battles for exclusive colors

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YOUR GOAL

Master of The forbidden history of colors

Ch 4 · The modern battles for exclusive colors

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Glossary

Pantone 1837 (noun)
The private, trademarked color representing Tiffany Blue, named after the company's founding year. Omitted from public Pantone books, it symbolizes modern corporate battles where companies legally lock up parts of the rainbow.

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Yves Klein used a synthetic resin, Rhodopas M, to keep his blue insanely matte.

choko Yves Klein used a synthetic resin, Rhodopas M, to keep his blue insanely matte.

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choko The pinkest pink retaliation

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choko The Battle for Exclusive Colors

You locked the deepest black away to keep it for your own, So you are banned from the brightest pink that's ever known!

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choko The Vantablack monopoly

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International Klein Blue and the patented sky

choko International Klein Blue and the patented sky

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Fun Fact

Blackest black: Vantablack is so dark that the human eye cannot perceive any texture, making 3D objects look like flat holes in space.

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The pinkest pink retaliation

choko The pinkest pink retaliation

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Glossary

pigment (noun)
A substance used for coloring or painting. In 2016, artist Anish Kapoor sparked widespread outrage by securing exclusive artistic rights to Vantablack.

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Quiz

What synthetic resin did Yves Klein use to preserve the matte intensity of International Klein Blue?

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Gossip

Who wins the color war?

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The Hue Feud

choko The Hue Feud

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choko The trademarked green of Tiffany and Company

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Quiz

Which artist purchased the exclusive artistic rights to Vantablack in 2016?

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choko International Klein Blue and the patented sky

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Quiz

In what year did French artist Yves Klein patent his signature International Klein Blue?

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Quiz

What legal requirement did Stuart Semple add for customers buying 'The Pinkest Pink'?

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Quiz

Which shipping company trademarked its specific 'Pullman Brown' color in 2003?

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Quiz

What percentage of light does the advanced material Vantablack absorb?

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Quiz

What is the official Pantone number of the trademarked Tiffany Blue?