Compression and release: The architectural trick of transitioning from a small space to a large one is also used in Disney th

The global speakeasy trend

Chapter 1

The birth of the secret bar

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Chapter 2

The modern revival

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Chapter 3

Global interpretations

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Chapter 4

The psychology of the secret

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YOUR GOAL

Master of The global speakeasy trend

Ch 4 · The psychology of the secret

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diego The power of exclusivity

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diego The escape from noise

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diego The thrill of the hunt

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diego Speakeasy Secret Psychology

Seek the hidden door Find what's rare, feel the thrill, want more.

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diego The art of architectural illusion

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diego The escape from noise

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Fun Fact

Compression and release: The architectural trick of transitioning from a small space to a large one is also used in Disney theme parks.

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diego The power of exclusivity

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Glossary

secrecy (noun)
The state or condition of being kept hidden or concealed from others. Sasha Petraske leveraged this appeal when opening his hidden New York bar, Milk and Honey, in 1999.

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Quiz

What evolutionary human desire does belonging to an exclusive, secret group satisfy?

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Gossip

What is the best part of a speakeasy?

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diego The psychology of the secret

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Quiz

What is the main goal of using 'compression' in a speakeasy's entry design?

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Quiz

What architectural design technique uses contrasting small and large spaces to create a dramatic impact?

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Quiz

Why do many modern speakeasies actively discourage or ban the use of mobile phones?

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Quiz

How does the architectural technique of 'compression and release' make the final room feel?

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Quiz

What psychological effect makes a destination feel more rewarding when it requires effort to find?

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Quiz

What physical element is usually eliminated in speakeasies to create a sanctuary from modern city life?

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Quiz

Which neurotransmitter is released in the brain when a person successfully solves a puzzle or finds a hidden entrance?

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