+100
The hype economy
Discover the fascinating world of artificial scarcity, streetwear history, and the psychological tricks that make limited-edition gear sell out in fractions of a second.
3 chapters57 assets
by marcus · Jul 24, 2026
Earn 100 gems when you complete this project
Top 3
Be the first to earn points here
Chapter 1
The birth of the drop culture
1Tokyo's hidden streetwear revolution in Ura-Harajuku
2How Supreme turned skate gear into high art
3Sneakerheads and the legendary Nike Pigeon riot
4High fashion embraces the streetwear drop model
Open chapter
Chapter 2
The psychology of artificial scarcity
1Why our brains crave what we cannot have
2The fear of missing out as a marketing weapon
3Social proof and the power of the queue
4Veblen goods and the ultimate status symbol
Open chapter
Chapter 3
The tech and bots behind the screen
1How automated shopping bots win the race
2Inside the secretive world of cook groups
3How brands fight back with sneaker raffles
4The multi-billion dollar secondary resale market
Open chapter