The birth of the drop culture
The psychology of artificial scarcity
The tech and bots behind the screen
In the famous 1975 psychological study on scarcity, what object did participants rate?
How does the 'fear of missing out' (FOMO) affect a consumer's logical decision-making process?
marcus Brands weaponize FOMO by using countdown timers and limited stock alerts to force quick buying decisions.
What social signal does owning a highly exclusive, sold-out fashion drop primarily communicate?
marcus The Hype Economy
Chasing the drop (chasing the drop) Another L on my screen, but I can't stop!
marcus Seeing other people wait in long lines convinces our brains that the product must be highly desirable.
According to marketing research, what percentage of people make reactive purchases within 24 hours due to FOMO?
Which 19th-century economist first described the concept of conspicuous consumption and status goods?
The cookie experiment: Psychologists found that people value identical cookies significantly more if there are only two in a jar instead of ten.
What economic term describes luxury goods for which demand increases as the price increases?
What psychological phenomenon explains why we copy other people's behavior, like joining a long queue?
The deliberate limitation of a product's supply to increase its perceived value or demand. In 1994, Supreme began leveraging this trigger by releasing restricted weekly clothing batches that sold out instantly.